Sony introduced their new Action Cam and MediaMarkt wanted to further promote it through social media. We shot this video to describe Action Cam’s features. The following content was created:

  • 1 YouTube video
  • 5 tweets
  • 1 Tumblr mention

The video generated more than 4.000 views and it was cross-promoted from MediaMarkt’s social media accounts. We cannot accurately measure the people we reached through Twitter and Tumblr.

MediaMarkt was the sponsor of this activation and Avakon+ was the advertising agency.